Sub-stratum strategies in Internet advertising

Abstract

New developments in the internet have made it an effective media
and source for advertising that can reach the global market quickly
As a result, websites have mushroomed globally overnight to tap the
overseas markets for the products advertised. Most webpages in the
Internet are in English because it is regarded as an International
language. In addition, English is widely used in Business
CommunJcation. However, not all websites undergo meticulous
translation, editing and proofreading in presenting clear information
and content. As a result, many web pages have badly presented
language and content. This study analyzes the use of non-standard
English Language or errors in Internet advertising. It identifies errors
in discourse, grammar and lexis. Errors made in advertisements,
especiaHy as a result of cross-linguistic influence, should be looked
into seriously as they would affect the confidence of the potential
customers or clients towards a particular product or service.