Intention to Adopt Islamic Quality Standard: A Study of Hotels in Peninsular Malaysia
DOI:
https://doi.org/10.22452/KATHA.vol15no1.2Keywords:
Intention to adopt, Islamic Quality Standard, Shariah-compliant, Hotel, MalaysiaAbstract
Since 2010, Malaysia is among the first choice travel destination in the global Muslim travel market. To better serve the market, in 2013 Islamic Quality Standard for hotels (IQS) was introduced in Malaysia. However, many are skeptical about its feasibility. It is not clear whether hotels in Malaysia are keen to adopt this standard. Despite the ambiguity, a quantitative study to ascertain the intention to adopt IQS remains scarce. The purpose of this study is to investigate hotel manager’s intention to adopt IQS. A total of 355 questionnaires were distributed to hotel managers throughout Peninsular Malaysia. Based on 72 usable returned questionnaires, it was found that most of the hotel managers were undecided on whether to adopt IQS or not. The percentage of those who were positive about the intention to adopt IQS was only slightly higher than those who were negative about it. Furthermore, it is important to note that the finding is based on marginal response rate where the majority of respondents are Muslim.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
Articles submitted to the journal should not have been published before in their current or substantially similar form, or be under consideration for publication elsewhere. Authors submitting articles for publication warrant that the work is not an infringement of any existing copyright and will indemnify the publisher against any breach of such warranty. For ease of dissemination and to ensure proper policing of use, papers and contributions become the legal copyright of the publisher unless otherwise agreed. By submitting a manuscript, the author(s) agree that copyright for the article is transferred to the publisher, if and when the manuscript is accepted for publication. However, it can be reprinted with a proper acknowledgment that it was published in KATHA.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.