Section Articles

التسويق الإسلامي منهج أخلاق متكامل

Islamic Marketing: An Integrated and Ethical Approach
Moneer Hosen Alzalook
17221532@siswa.um.edu.my (Primary Contact)
Asmuliadi Lubis
Fadillah Mansor

Main Article Content

Abstract

The research deals with marketing from an integrated Islamic perspective, aiming to clarify the foundations, limitations and principles of marketing in Islam. Specifically, it focuses on consumer protection in the light of the unethical marketing practices prevalent in today’s market. The problem of the research addresses the unethical activities that are commonplace in the field of business and marketing. A qualitative research methodology was employed using descriptive narrative. The results show how the principles and ethics of an integrated Islamic approach to marketing help to mold human beings on sound foundations, guiding them to be upright and ethical in their dealings and their marketing. Consequently, sellers and consumers experience fairness and honesty, thereby creating a society based on brotherhood, faith and trust.

Keywords

Islamic Marketing ethics approach integrated

Article Details

How to Cite
Alzalook, M. H., Lubis, A., & Mansor, F. (2023). التسويق الإسلامي منهج أخلاق متكامل: Islamic Marketing: An Integrated and Ethical Approach. Al-Muqaddimah: Online Journal of Islamic History and Civilization, 11(2), 15–25. Retrieved from http://adum.um.edu.my/index.php/MUQADDIMAH/article/view/47382